In the era of Hummingbird, Penguin, Panda and several other big Google system updates, being ahead in the SEO game means having high-quality content that has the ability to earn organic links. Nonetheless, all the high-quality content in this world cannot increase your search engine ranking if your website has technical and structural issues. We have shortlisted the 5 common SEO issues preventing your website from growth:
- Duplicate Content:
Duplicate content is the first and the most common SEO issue. According to SEMrush research study based on data collected from 100,000 websites through Site Audit Tool, 50% of sites had the issue of duplicate content.
You may play smart, but Google is smarter.
- Poor Mobile Experience:
Poor user experience on tablets and smartphones is going to cost you a lot. 2016 is the year of mobile-optimization and the sooner a web owner realizes it, the better. Slow loading on mobile devices is another technical issue which impacts the bounce rate of your website. Many companies have started to divert browsers to separate websites or pages that are mobile optimized, however, doing so also causes many problems. For instance, usage of mobile subdomain splits the link equity and raises issues about diverting users from the original URL without their consent.
- Shady Link Building
Link building helps a business; we all know that. But spam like, unnatural, black hat and irrelevant backlinks can influence your ranking. According to Mike Waller, the owner of SEO Zones Inc says that “the best way to increase your website ranking is to allow the links to develop at a natural pace, links should be varied and diverse and have a natural appeal. “The links which direct to the authority sites are important, and so is cross-linking between pages which help the Google spiders to go deep into your website.
- Poor Navigation
If users visit your website and are unable to easily navigate around, it means your website is not engaging. Poor engagement statistics combined with technical and “crawlability” issues direct towards low authority, as per Google. If your website is deemed useless and irrelevant, it is not going to get ranked by search engines. It is important to understand that the search engines are doing a business too. They want relevant resources to benefit themselves and their users.
- Improper Redirects
Often times, a Web page is required to be moved to a different URL. Using a 301 redirect is the most appropriate way to ensure that search engines and users are headed to the correct page, says Google. For those who rebuild their websites without enlisting a reliable SEO, then a good chance is that the URLs and links from the old website are not properly set up to link to your new website. It is important for your Webmaster to properly set up 301 directs from previous to new pages. All the 404 errors should be resolved, ensuring that the users are directed towards the right pages.